content marketing quick overview

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content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. content marketing is good for your bottom line — and your customers. specifically, there are three key reasons — and benefits — for enterprises that use content marketing: increased sales, cost savings, and better customers who have more loyalty.

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timestamps
intro 00:00
overview 00:06
benefits 06:54
personas 10:18
goals 16:00
types 19:25
calendar 23:29
promotion 28:10
social media 31:07
email marketing 35:45
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